More about Goodwin Product Design Our approach Many consultancies are quick to present their clients with a range of arbitrary design options. But at Goodwin Product Design we believe in listening to our clients first. By analysing and understanding the real issues they face – marketing, engineering, manufacturing, retailing or end-user – we can deliver a more targeted and relevant design solution. We call this 'focused creativity'. Adding a dash of Goodwin's visionary inspiration to this holistic approach we can produce results that are greater than the sum of the original parts – what we call our 1+1=3 equation. Our design team Goodwin's clients benefit from working with a creative, integrated team of designers and engineers. Whilst all team members have a wealth of experience in new-product design, each brings a unique yet complementary area of expertise to the development process. We have no hierarchy, account handlers or juniors, so clients are in direct contact with the team on a one-to-one basis. Team members are actively involved in all projects, but a single point of contact is established at both Goodwin Product Design and the client to ensure effective communication at every stage. Our resources and skills We have a comprehensive track record in shepherding products through all stages of development, from initial concept right through to manufacture. (See for yourself by clicking on the icon below to view some real-life case studies.) Unfazed by the complexities of new-product development, Goodwin can handle prototyping and production engineering with speed and accuracy, using the latest design and manufacturing technologies, such as 3D-CAD, CNC/SLA rapid prototyping and CAD/CAM. We also have extensive contacts and expertise in tooling, moulding and manufacturing in low cost zones such as the Far East and Turkey. We not only reduce the time to market, but we get there with products that are distinctive, well-engineered, cost-effective, easy to use and in-tune with what the customer wants.