Steribottle

Infant health problems resulting from the incorrect cleaning of feeding bottles prompted Steribottle to pioneer the disposable baby bottle. Goodwin redesigned the bottle (top left) to make it stackable, so that 12 could be packed into a space previously occupied by four. This not only lowers the retail cost, but also makes it easier for parents to travel with spare sterile bottles.

After an investment of £3M in design and tooling, the Mark 3 is about to go into production in a purpose facility in the US and will be distributed worldwide.

Following on from this success, we have also invented a new non-spill drinking cub and an innovative soother/pacifyer.